Meet our global community: Celebrating 4m Wherers
By Team Whering published 16/05/2024
We did it 🔥 In just 3 years since launch, Whering hit 4 million downloads.
From the moment we gained 20,000 installs in our first month, we've been building a global wardrobe revolution to transform how people interact with their clothes and make sustainable fashion the obvious choice.
Seeing how our community has kept growing over the last couple of years has brought us so much joy. After hitting this milestone, we wanted to connect with our users from all corners of the earth.
Over the last month, we’ve chatted to Wherers from all over the world about what they love most about the app and how they use it in ways personal to them.
When speaking to our users, we realised there were 4 main reasons people love using Whering. Whether it was for organisation, experimenting with their style, buying less or tracking what they wear– Whering helped them in different ways.
Meet the Whering community✨
Meet: The style seekers
Kendra: It's [Whering] definitely helped me figure out what outfits to wear. It helps me match different clothing.
Polina: It [Whering] helped me to understand what I wear most and what I wear less. I can sell clothes without any doubts because I have data about it from the last year, so I'm pretty sure if I didn't wear it for the last year, maybe I won't wear it anymore.
Victoria: I use Dress Me when there's one thing I want to wear and I'm in a funk and I need to get the ball rolling. Dress Me removes the fear of worrying about what to wear. I don't feel like that's been a problem for me for quite a while.
Amaani: Whering was really useful when I was in boarding school. I had a really small wardrobe so I couldn't take all my clothes with me and I would always forget what I had. I took photos of all the clothes I had at school and then I would know the next time this is what I have with me and I can't use anything else.
Meet: The Organisers
Vilborg: I had a lot of clothes that I just wasn't wearing and I was waking up half an hour earlier just to find out what I was going to wear. Even if it was just to go to the store or take a walk with the dog. Now, the night before I always plan my outfit for the next day. So instead of waking up 30 minutes earlier, I open Whering.
Gwendellyn: Whering gives me the pleasure of being able to look at my closet real quick, style looks and save them. It's very very convenient for me since I like to go out a lot and I like to dress myself up.
Maja: It [Whering] helps take off the pressure in the morning of having to pick out every single item. Its definitely helped organize different things. It helps me remember what clothes I have where since I have my things in a few different places.
Celina: I really needed an efficient way to plan and pick my outfits without having to pull everything out of my closet, throw it all on my bed, try it on and then leave a mess to go back to. Whering was really easy to set up and it's so user-friendly. The interface really drew me towards the app as well.
Meet: The Creatives
Maisie: Whering helps me utilize more pieces of my wardrobe that I haven't wanted to let go of but just haven't really had that many ideas on how to combine with other things.
Nandi: I would always feel like I have nothing to wear. Now, when I go and I mix and outfits on the app it helps me feel like I have a lot of outfits even though I don't have many items. It also helps me save up– I don't have to feel like I have to buy a new outfit for every event.
Wellbein Borja: Other than making my life easier in choosing what I would wear in a day, I think it made me visualize and build those outfits that may look weird in my mind, but eventually, if I arranged them all together, they actually look good.
Tove: I don't like having loads of clothes that I don't use. I wanted Whering to be a way for me to make sure that I got the most out of my closet and keep track of when I was using stuff. I love that you're able to go back and see you wore this dress two weeks ago, but I haven’t worn this shirt in six months.
Meet: The Consumer Conscious
Kate: I think I have a more thoughtful approach to purchasing clothes. It's not only about how much it costs its also about how often will I wear it. I can spend time just combining it with other things in my wardrobe and deciding if I really need these things or not.
Daria: I recently also discovered the Wishlist functionality. I always I try to keep things I want in my Wishlist for at least for a couple of weeks (or longer depending on the price!) to see if I still want them.
Hania: The Wishlist helped me satisfy the urge to have that “thing”. I really enjoy the fact that I can plan outfits with things from the Wishlist. I really wanted a cardigan, and I kept looking for a cardigan for seven months and I couldn't find the perfect one. I found one which was quite expensive but I already made seven outfits with it before I even bought it.
Paula: I learned that I'm more into comfy and flowy clothes. If, for example, the trend now is wearing tight skirts or tight dresses or tight pants, I would not fall into that because now I know that's not my thing.
Thank you to all the users who spoke to us for being the voice of our community. If you’d like to be involved with future projects like this, please get in touch with us team@whering.co.uk.
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